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18 Brand Reversions by Graham Smith - iDesignMe
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iDesignMe / Design  / Graphics  / Advertisement  / 18 Brand Reversions by Graham Smith

18 Brand Reversions by Graham Smith

Brand Reversions is a logo project by the english graphic designer Graham Smith. Basically, a brand reversion is a brand logo that has undertaken a creative change based on the visual style of another brand logo: brand identities thus end up sharing a split personality.

Some of Smith’s reversions focus on two leading competitive brands – that’s the case of both the Twitter/Facebook and the Google/Bing ones – whilst others are based on what he feels as working well from a purely aesthetical point of view – as in the BlackBerry/Flickr one. Although being artificially created, the reversed logos are so well executed that one might easily fall for their tricks.

I reckon you’re able to spot them all, aren’t you?

Via imjustcreative.co.uk


Brand Reversions è un’idea del graphic designer inglese Graham Smith. Fondamentalmente, un brand invertito è un logo sottoposto a un cambiamento creativo sulla falsariga di un altro logo: le identità di marca si trovano pertanto a condividere tra loro una doppia personalità.

Alcune reversion di Smith si basano sulla contrapposizione di due marche concorrenti, come nel caso di Twitter e Facebook o di Google e Bing, mentre altre sono basate su un’associazione da lui ritenuta funzionante da un punto di vista puramente estetico, come per quella di Blackberry e Flickr. Sebbene creati artificiosamente, questi nuovi loghi sono così credibili che non è difficile scambiarli per veri.

Siete in grado di distinguerli tutti, vero?

Via imjustcreative.co.uk

 

_1: Twitter/Facebook reversion

 

_2: Facebook/Twitter reversion

 

_3: Blackberry/Flickr reversion

 

_4: Hollister/Abercrombie&Fitch reversion

 

_5: Abercrombie&Fitch/Hollister reversion

 

_6: Verizon/Vodafone reversion

 

_7: Android/Apple reversion

 

_8: Apple/Android reversion

 

_9: Visa/Mastercard reversion

 

_10: Mastercard/Visa reversion

 

_11: CocaCola/Pepsi reversion

 

_12: Pepsi/CocaCola reversion

 

_13: YouTube/Vimeo reversion

 

_14: Vimeo/YouTube reversion

 

_15: Bing/Google reversion

 

_16: Google/Bing reversion

 

_17: Halifax/Santander reversion

 

_18: McDonald’s/Burger King reversion

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